The major strategy of the company and the brand has been to create newer models, with the help of freelancing designers, the emerging trends, in design, technology, and even fashion are studied, incorporated and even improved – making sure that the clock you own is simply a masterpiece. This is all in conjunction with the Indian consumer needs and taste. At OPAL, we believe that attention to detail-workmanship, complete adherence to aesthetics and quality are just some of the reasons that the OPAL brand succeeds.

The assembly of the clocks is done under strict quality control and we are already in the process of acquiring ISO 9001:2000 certification for the company.

Getting the right vendors to supply the components at competitive prices, and create newer channels for selling the same at all stores of home improvement and decor, and since the price points are affordable to the neo-rich buying consumer, see that he/she buys the product on impulse.

The market for luxury brands is growing annually at a compound average growth rate (CAGR) of about 35%. According to a FICCI – Yes Bank Report, India is set to become a manufacturing hub for global luxury brands over the next 4 – 5 years. The report stated that with the core strengths in India's manufacturing sector, the manufacture of luxury items in India can grow to US$ 500 million. The luxury products market in India was estimated in excess of US$ 500 million and is likely to grow at a CAGR of 28 percent to reach US$ 1.2 billion by 2010. The market is expected to double by 2015, touching US$ 2.5 billion.

A combination of changing lifestyles, higher disposable income, greater product awareness and affordable pricing has been instrumental in changing the pattern of consumer expenditure.

The distribution and sales channels are strategically decided on the basis of the current market trends and needs and it has been successfully working, as in spite not spending much on the marketing and advertising the growth has been satisfactory.

The other important strategy of the company has been not to get into manufacturing of components but to design, outsource the components, assemble and market the same. This makes it easy for the company to introduce newer models and newer materials at regular intervals, hence remain on the minds of the consumer.

The set up, infrastructure and resources to scale the business many fold is in place and the current operations are very well managed.

The company sees huge potential in this product category and intends to grow the business to the tune of Rs.250.00 crores in the next four to five years.

The road map for the same is ready and the major investments needed will be marketing the brand by investing large sums in MARKETING and set up of exclusive stores at strategic locations. This will need funding by way of Equity and not debt.

The working capital requirement can be fulfilled by banks by way of CC limits and LC for imports of raw materials. Currently we are running the business on own funds and have recently approached few banks for a CC and LC limits.

The biggest task is to communicate to the customer that a product is essential part of the home decor and the investment in the same is not very high, but it brings great value to the home/office.

An estimate of the market size for premium table clocks and wall clocks done by an research team from Bangalore, in 2002, shown that the SEC A and B households can afford and have a need for these types of products are around 10 lakhs PAN India (e.g. even if one household consumes 2 clock per house the potential is 20 lakhs clocks per year. That makes it a market of Rs. 300.00 crores at an average price of Rs. 3000.00 per clock).

The promoters have visited major countries in the world for some or the other reason and have kept studying the clock market worldwide by visiting many watch and clock exhibitions and have found that the range of clocks that we have is not available in many parts of the world under one brand name and as it was in India in the late 90’s the presence of clocks in the market is very negligible.

As the business model has worked very well in India, Mr. Sameer Gujar has done in-depth study of the USA market along with his faculty at S.P. Jain Institute of Management and his colleagues at the FMB course, and is confident that the clock product category, which is very fragmented in USA, & hence a huge opportunity awaits in USA.

He is currently in USA since Feb 2010 and has tied up Marvin Traub Associates, the leading consultant from retail industries worldwide for the entry of OPAL in USA.

A showroom is being setup in Manhattan area and we expect merchandisers from Macy's, Kohl's, Bed Bath & Beyond to visit the showroom by mid April 2010 and orders pouring in by June 2010.

This will be a new stream of our sales, which has endless scope. Interior Designers are our key targets.